In a world of financial disarray and questionable banking practices, Discover Financial Services has agreed to be the title sponsor of the former FedEx Orange Bowl in hopes of raising brand recognition. The named sponsorship will last through 2014 and will include the 2013 BCS National Championship Game. As it stands, Discover’s market share in the credit industry is stuck in single digits, but with millions of college football fans hooked on the bowl season, Discover hopes to make a windfall. The new...