The FedEx Orange Bowl is no longer
In a world of financial disarray and questionable banking practices, Discover Financial Services has agreed to be the title sponsor of the former FedEx Orange Bowl in hopes of raising brand recognition. The named sponsorship will last through 2014 and will include the 2013 BCS National Championship Game. As it stands, Discover’s market share in the credit industry is stuck in single digits, but with millions of college football fans hooked on the bowl season, Discover hopes to make a windfall.
The new name for the Orange Bowl will be the Discover Orange Bowl. Discover is a distant fourth in the credit card industry (after Visa, MasterCard and American Express) but this new agreement opens doors to where you can actually use your Discover card if you are one of the few who has one. Discover will be the official credit card of the Orange Bowl and the Bowl Championship Series under the 4 year agreement.
