Hyundai to sponsor the Sun Bowl
Hyundai, known for manufacturing cars, is trying their hand at the college football arena. The Sun Bowl will be sponsored by Hyundai for the next four seasons. With Hyundai as the bowl’s new sponsor, the bowl is getting a new face-lift as well. The Sun Bowl will now get the third ranked Pac-10 and ACC teams after the respective conference’s BCS selections. Team payouts to play in the game have also been upped to $2 million.
The Sun Bowl has been played since 1935 and is the second oldest current bowl game after the Rose Bowl. Oklahoma beat Stanford 31-27 in last year’s game. The 2010 Hyundai Sun Bowl will be played on December 31, 2010 and it will be broadcast by CBS television.
