Nike hopes to cash in on Tebow
There is still question as to where Tim Tebow lands in NFL lore, but before he even has an NFL team to speak of, sponsors are lining up at the door trying to sign arguably the most popular college football player ever. The first major sponsor to nab Tebow is Nike.
Nike’s clientele includes superstars such as Michael Jordan, LeBron James, Kobe Bryant, Tiger Woods and Lance Armstrong. Tim Tebow may not belong in the same sentence as those superstars, but Nike is certainly willing to take the gamble at a modest price of $300,000.00 per year plus incentives. This is actually a very inexpensive deal for Nike, because if Tebow flops, $300K is pocket change to Nike. If Tebow soars in the league, then Nike is set to make a huge return on its minimal investment.
Tebow is no stranger to Nike as the company dresses the Gators football team while providing shoes and apparel. He may stand on the sidelines for a couple of seasons, but he will look good with the most recognized sports logo–the Swoosh. Other endorsements in the works are with Gatorade (another Florida staple) and EA Sports.
