In the college world, when you hear or see “SC,” what’s the first thing that comes to mind? South Carolina, right? Wrong. The University of South Carolina has been in a trademark duel with the University of Southern California regarding its similar interlocking “SC” design and logo. When South Carolina filed its patent for its interlocking “SC” design, the trademark examiner tentatively approved the design. However, Southern California immediately opposed the patent. The case weaved its way through the...