Jerry Jones just officially launched an offshoot of his Cowboys Merchandising Ltd. company called Silver Star Merchandising. The goal of Silver Star is to lure top college athletic programs with the hopes of banking off of the program’s success with the sale of logo branded apparel. Jones’ first victim was the University of Southern California. According to Trojan athletic director, Pat Haden, the university just inked a 10-year deal giving Jones exclusive rights to manufacture, license and distribute Trojan sports...
