Earlier today, the Mountain West Conference released a new logo and theme. Unfortunately, the logo and theme are about as unimaginative as the Conference’s new tagline “This is our Time” and nickname “The Rock.” The release, which was supposed to mark a new era for a Conference that has only been around for 13-years, is somewhat of a disappointment. The “This is or Time” tagline doesn’t really mean anything when the conference just lost BYU and Utah this year,...