When the Maryland Terrapins took the field against ACC rival Miami, fans were treated with the new core-stabilizing technology Under Armour “Pride” uniforms. The yellow, black, red and white helmets, modeled after the state flag, became the talk of the town as Maryland’s aerial attack lit up the short-handed Hurricanes with Maryland defeating Miami in a thrilling and wild game, 32-24. The helmet/jersey combo is one of 36 designed to make players faster, lighter, and “ready for battle.” Under...
With a new head coach in College Park, Maryland, it’s no wonder the Terrapins wanted to get a new look. Coach Randy Edsall and the Maryland Terrapins revealed to the public their 2011 Under Armour uniforms and redesigned helmets. There are two new helmet designs and 16 possible uniform combinations. For traditionalists, the uniforms might be an eyesore, but the uniforms look sharp and players are excited about the bold look. Now to get the fans back in the stadium,...
The Greek philosopher Epicurus believed in happiness by maximizing pleasure and minimizing pain. It appears Nike, the goddess of Victory, tried to temper Oregon’s pain by launching an ad campaign that pays homage to the Ducks’ almost national championship season. Nike ads are abound that read: “Everyone Loses Games. Few Change Them.” On its face, this ad makes absolutely no sense. Oregon did not make any change. If anything, Oregon kept the status quo, as the SEC has now won...
