FedEx announced today that it was ending it’s twenty-one year long sponsorship of the Orange Bowl. FedEx executives decided that it was not in the company’s best financial interest to continue sponsoring the bowl game. The change of heart from FedEx stems from the result of ESPN taking over broadcasting rights of BCS games from FOX Broadcasting Company beginning in 2011. ESPN purchased the BCS rights to sell sponsorship and advertising for the football games at the price of...